This is what I envistion as the future of sports communication. It is going to continue to build through technology. Athletes could conduct interviews after the games using web cams and social media sites. The internet allows people to get information so much quicker. I also see that athletes might now use Twitter and or their blog to announce retirements or other news.
We live in a society that everyone wants information now and sports communication will grow and become an even more important aspect of our daily lives.
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